What is Earth Hour?

Earth Hour is a global campaign with a simple message to switch off non-essential lights for one hour on the last Saturday of March between 8:30 and 9:30 pm. 
This movement unites millions of people across the world as they partake in a spectacular show of support to raise awareness about climate change. Launched in Sydney in 2007, Earth Hour has grown to become the largest environmental campaign in the history of our planet. It has led to extraordinary outcomes for the environment in countries like Russia, Argentina, Madagascar and our own.

Earth Hour in India

India joined the Earth Hour campaign in 2009 and over the years has seen an exponential growth in participation across cities, towns and even far-flung villages of rural India.

This success rides on the shoulders of various state governments, organizations, corporate partners, school students and eager individuals who have adopted the campaign and celebrated it in their own ways. 

Iconic monuments of the country like the Rashtrapati Bhawan, Gateway of India, India Gate, Howrah Bridge and the Victoria Memorial, among others, switch off their non-essential lights in support of this global campaign.  

Earth Hour Brand Ambassadors

“Earth Hour was initiated by WWF to fight the acute threat that climate change poses. The campaign is truly a vehicle of change and has grown to garner the support of millions across the globe. Being a part of the same global community, I feel extremely proud to be associated with the movement and would encourage others to do the same.”
-Arjun Kapoor

“I am honoured to be a part of Earth Hour.WWF has taken an initiative at the global level that touches the life of innumerable individuals and helps them understand the severe effects of climate change. The campaign is the voice of a sustainable future.”
-Priya Mani

“The global crisis of climate change can be addressed only through collectiveaction and the adoption of a sustainable way of life. Earth Hour provides the perfect platform to mobilize people, empowering them to contribute to the planet in their individual capacity. I am extremely proud to be associated with this prestigious campaign and would encourage others to extend their support towards Earth Hour.”
-Sania Mirza

“Today millions of people all over the world are associated with and support Earth Hour. This campaign by WWF has spread awareness about climate change through the masses and has encouraged us to fight against its adverse effects. It gives me great satisfaction to be a part of this cause and to pledge to lead an environment-friendly lifestyle.”
-June Maliah

“Earth Hour 2015 has really become a people’s campaign in Kerala and it is most relevant at a time when we have realized that global warming and climate change is not a myth but reality, the per capita energy consumption in the State is going up because of our changing lifestyles and we do not have the prospect of increasing the energy production in the State beyond a particular limit due to various constraints. So the only option in front of us is to stress on energy conservation and switch to renewables”.
-Suresh Gopi, Malayalam Cine Actor

Carrying forward the message of the last two years, Earth Hour 2015 too will call out to India to unplug and switch to renewable energy for a greener tomorrow!

It is clear that the speed and scale of climate change today is impacting millions of human lives, and will continue to increase if we do not change the business-as-usual approach to our energy systems. Balancing development and environment conservation is very much possible if we transform our global energy systems from fossil fuel based towards renewable. Every small step taken by us can help make this transition.

Through “India Unplugged”, Earth Hour 2015 is not only a shout out to switch off lights and join us and million others around the globe in celebrating the hour but also encourages individuals, organizations, institutions and governments to go beyond the hour, reduce their negative impact on the environment and switch to a cleaner and more sustainable lifestyle by adopting renewable energy solutions into their lives.

So do switch off to switch on, and enjoy the stars and a family and friends get together. On 28th March 2015, 8.30pm to 9.30pm. 

See you there. Under the stars.



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