What is Earth Hour?

Earth Hour is a global campaign with a simple message to switch off non-essential lights for one hour on the last Saturday of March between 8:30 and 9:30 pm. 
This movement unites millions of people across the world as they partake in a spectacular show of support to raise awareness about climate change. Launched in Sydney in 2007, Earth Hour has grown to become the largest environmental campaign in the history of our planet. It has led to extraordinary outcomes for the environment in countries like Russia, Argentina, Madagascar and our own.

Earth Hour in India

India joined the Earth Hour campaign in 2009 and over the years has seen an exponential growth in participation across cities, towns and even far-flung villages of rural India.

This success rides on the shoulders of various state governments, organizations, corporate partners, school students and eager individuals who have adopted the campaign and celebrated it in their own ways. 

Iconic monuments of the country like the Rashtrapati Bhawan, Gateway of India, India Gate, Howrah Bridge and the Victoria Memorial, among others, switch off their non-essential lights in support of this global campaign.  

Earth Hour Brand Ambassadors

“Earth Hour was initiated by WWF to fight the acute threat that climate change poses. The campaign is truly a vehicle of change and has grown to garner the support of millions across the globe. Being a part of the same global community, I feel extremely proud to be associated with the movement and would encourage others to do the same.”
-Arjun Kapoor

“I am honoured to be a part of Earth Hour.WWF has taken an initiative at the global level that touches the life of innumerable individuals and helps them understand the severe effects of climate change. The campaign is the voice of a sustainable future.”
-Priya Mani

“The global crisis of climate change can be addressed only through collectiveaction and the adoption of a sustainable way of life. Earth Hour provides the perfect platform to mobilize people, empowering them to contribute to the planet in their individual capacity. I am extremely proud to be associated with this prestigious campaign and would encourage others to extend their support towards Earth Hour.”
-Sania Mirza

“Today millions of people all over the world are associated with and support Earth Hour. This campaign by WWF has spread awareness about climate change through the masses and has encouraged us to fight against its adverse effects. It gives me great satisfaction to be a part of this cause and to pledge to lead an environment-friendly lifestyle.”
-June Maliah

“Earth Hour 2015 has really become a people’s campaign in Kerala and it is most relevant at a time when we have realized that global warming and climate change is not a myth but reality, the per capita energy consumption in the State is going up because of our changing lifestyles and we do not have the prospect of increasing the energy production in the State beyond a particular limit due to various constraints. So the only option in front of us is to stress on energy conservation and switch to renewables”.
-Suresh Gopi, Malayalam Cine Actor

Carrying forward the message of the last two years, Earth Hour 2015 too will call out to India to unplug and switch to renewable energy for a greener tomorrow!

It is clear that the speed and scale of climate change today is impacting millions of human lives, and will continue to increase if we do not change the business-as-usual approach to our energy systems. Balancing development and environment conservation is very much possible if we transform our global energy systems from fossil fuel based towards renewable. Every small step taken by us can help make this transition.

Through “India Unplugged”, Earth Hour 2015 is not only a shout out to switch off lights and join us and million others around the globe in celebrating the hour but also encourages individuals, organizations, institutions and governments to go beyond the hour, reduce their negative impact on the environment and switch to a cleaner and more sustainable lifestyle by adopting renewable energy solutions into their lives.

So do switch off to switch on, and enjoy the stars and a family and friends get together. On 28th March 2015, 8.30pm to 9.30pm. 

See you there. Under the stars.

On a wing, some sun and a prayer

Will Solar powered flights become the norm soon enough?

Solar Impulse is the only airplane of perpetual endurance, able to fly day and night on solar power, without a drop of fuel. 

The chances of succeeding at the first attempt to build a solar airplane capable of flying around the world were judged to be slim, so a more rudimentary prototype, HB-SIA, was first constructed.

Data: Around The World

An overview of the First Round-The-World Solar Flight, in numbers:
  • 2 pilots, Bertrand Piccard and André Borschberg, flying one after the other in the single-seater cockpit
  • 1 airplane: Solar Impulse 2
  • Zero fuel on board
  • A 35,000km (22,000 miles) journey
  • 500 flying hours approx.
  • 10 legs approx., some lasting more than 5 days and nights
  • A 5-month mission (March-August 2015)
  • A 60 people support team

Solar Impulse 2 will land at Ahmedabad on 10 March 2015


What Bertrand Piccard writes about CLIMATE CHANGE:
People have been talking about climate change for over 15 years. Meanwhile, the situation has got worse, but the language used hasn’t changed at all. As before, the talk is still about a huge and very costly problem, about natural disasters and the catastrophic effects of rising sea levels. Targets are set – atmospheric temperatures not to be exceeded, CO2 levels to be brought down. And what’s the result of all this?

Everyone has lost interest - people, politicians, industrialists. Why? Because the problem seems too big to handle. We all feel helpless, too weak to make a difference. What’s more, we are asking the present generation to make sacrifices to prevent the ice-caps from melting, so that future generations won’t suffer. Do you really think that’s a convincing way to change the behavior of a company boss who has to pay thousands of employees at the end of the month, or a family who all want to go on holiday?

The two pilots of solar impule 2 Bertrand Piccard and André Borschberg

We shouldn’t be listing targets, but rather solutions – ways of meeting those targets. Because these solutions exist. Our society could already cut energy consumption in half by replacing old, outdated, polluting technology with clean technologies. By clean technologies, we of course don’t mean only renewable forms of energy.  These alone can’t compensate for the appalling level of wastage that we now generate. No, most of the clean technologies are those that lead to energy savings through increased efficiency, by reducing the weight of structures, insulating heat exchanges, minimizing friction and flow resistance.  All these make for land and sea mobility with less pollution, energy-neutral buildings, and industrial processes producing less carbon. They are economically viable technologies that create jobs, profits and sustainable growth, which the whole world needs. It’s technology like this that we use on Solar Impulse. Because without incredibly highly energy-efficient technology - electric motors, lithium-polymer batteries, polyurethane insulating foam, LED landing lights, ultra-light carbon-fiber structures - the sun would never be able to keep an airplane in the air day and night without fuel.

Fighting climate change is possible

The solutions exist already, but the key “do-nothing” players still sit watching each other like china dogs. Governments hope that free-market forces will make industrialists take responsibility for modernizing production, whilst industrialists wait for governments to impose a legal framework that would eliminate the distortion of competition between clean and dirty production methods. The only people we ordinary citizens can prod into action are the politicians, who need our votes to be re-elected.

We have a choice

So, for the future, couldn’t we at least change our tune? Stop trotting out the same old outdated declarations, and start talking at last about measures to adopt? Couldn’t we, all together, persuade governments to modify the legal framework so as to encourage the replacement of polluting technologies by cleantechs ? That would at least make debates constructive and international climate conferences interesting.  
 This is what we hope to achieve by launching the « Future Is Clean" movement to coincide with Solar Impulse’s round-the-world flight.

 Cast your vote at www.futureisclean.org. By so doing, you’ll help our solar airplane to make a real difference.

Thank you.

Bertrand Piccard

At Sustainable Green Initiative, we plant trees to help the fight against climate change and also hunger, poverty and rural migration.  By planting a tree through us you can help in doing your bit to mitigate your carbon footprint. Did you know a tree sequesters about 1 ton of carbon and processes enough oxygen for two peoples requirements in its life-time?

So what are you waiting for? 

Plant a tree today.